![]() One of the great things about not having private equity or anything behind us, pressure to cut costs, use worse ingredients and change who we are.Amazon Halo View launches alongside new nutrition and fitness featuresĪmazon’s Echo Buds might be getting a fitness-tracking feature The harder answer is about staying true to ourselves. The easy answer is to say international, because we're blowing up pretty much internationally. What's your goal for the business for the next three years? Related: Why This Entrepreneur Who Took Over a 70-Year-Old Ice Cream Brand Advocates for Slow Growth We reach a consensus, and the next step is to make sure it actually works with our base. We listen to our fans on social media and in emails, and we keep a spreadsheet. You really have to sit there with a notepad, you have to worry about cleansing your palate between bites. You get a box of eight renditions of one flavor. It's actually work when you do it long enough. What's a big challenge in your industry, and how were you able to overcome it? The best thing to ever be for any entrepreneur, and for us in this circumstance, was just be flexible and make good gut decisions. Related: The 25 Companies That Gen Zers Dream of Working atįrom that whole experience, what do you think is the top lesson for entrepreneurs? There was this very difficult adjustment period where everybody along the chain had to get used to the growth. They weren't ready for this type of movement. When people are buying the stuff and clearing out shelves in like a day or two, they've never seen this in their life with ice cream. ![]() Most importantly, frozen is limited real estate in stores. They couldn't overnight give us a bunch more lines. Factories are very particular about their space, too. We couldn't order ingredients fast enough - the suppliers weren't ready for it. My partner, Doug, was spearheading working with the factories to get us more room, because from everybody's perspective, this caught them off guard. What were the challenges in dealing with the explosion of the brand in 2016? In SoCal there are a certain number of medium-sized chains that are just small enough where they'll take a chance on a small company like us, which is just big enough to have weight with a distributor. You get to a point where obviously you can't keep doing that it's tiring. I was distributing myself, going around with an ice cooler to stores. How did you land your your first big distribution deal? There just wasn't anything like it out in the market. If I need it, other people would probably need it. if I like it, other people would probably like it. I ran my mixture through it, and it tasted extremely good. It had slowly morphed from this bachelor version of this thing to finally the eureka moment when I got this Cuisinart ice cream machine. I was playing around in my kitchen with little tweaks of certain things to get rid of sugar, and I made this ice cream. Once I started practicing law, which I did for about four years, I absolutely hated it and realized I had to get out. I was one of those weird kids who wanted to be a lawyer since my teens, and I was dead set on thinking it would be so fun. Can you briefly tell me how you got into this business?
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